Communications Specialist and Project Lead – #2018-090

Full Time Term Position – One Year
1031 Portage Avenue, Winnipeg, Manitoba

The Addictions Foundation of Manitoba (AFM) is a Crown Agency that contributes to the health and resilience of Manitobans by providing addictions services and supporting healthy behaviors.

Reporting to the Chief Executive Officer, the Communications Specialist and Project Lead develops and coordinates communications planning for the AFM, including increasing awareness of AFM’s programs and services, implementing and distributing agency materials and resources and supporting the broader Manitoba Health System Transformation. 

The Communications Specialist and Project Lead is responsible for supporting the strategic direction and implementation of AFM initiatives that align with expert consultation reports on integration, coordination and collaboration with the broader health and social service system. 

The primary project leadership role will be to support the increased enhancement and coordination of AFM  youth based services including improving clinical pathways to service, while other AFM  initiatives and projects will also be engaged.  This includes establishing strong partnerships with other health and social service organizations to advance addiction services in conjunction.

This position ensures the goals, objectives and deliverables of assigned implementation initiatives are met, act as a point person/liaison for the projects assigned and works internally and externally on the project with various stakeholders to ensure greater continuity of services for Manitobans.

This position works closely with other senior management positions.

The successful candidate will demonstrate the following:

  • Ability to lead and participate in a collaborative work environment
  • Exceptional writing, problem-solving, consensus-building, and interpersonal skills to establish credibility with leadership and staff and be a skilled media and social media tactician
  • Establish, collaborate and maintain positive working relationships with others both internally and externally to achieve the goals of the project
  • Able to take complex issues and transform them into clear communications for multiple audiences
  • High degree of professionalism and ability to maintain confidentiality
  • Works collaboratively in the context of a provincial organization, with numerous colleagues, to ensure a consistent “One AFM” approach
  • Ability to manage one’s own emotions and strong feelings; maintain a calm and tactful composure under a broad range of challenging circumstances; think clearly and stay focused under pressure
  • Focus on Client Needs: Anticipate, understand, and respond to the needs of Manitobans
  • Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of AFM
  • Organize: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities
  • Able to lead and champion projects from vision and concepts to engagement and implementation


  • Develop, coordinate and implement effective internal and external communication strategies, utilizing all forms of media including social media
  • Establish and maintain working relationships with members of the media, leadership team, audiences and stakeholders
  • Determines communication needs, interests and barriers for audiences and stakeholders to achieve agency communication goals and align branding with strategic initiatives
  • Liaise and work collaborative with Manitoba’s Transformation Management Office, provincial health representatives and regional health authorities in support of Manitoba’s broader health system transformation
  • Develops and ensures consistence use of language/descriptions across all internal and external communication mediums and assists in the creation of  broader health system  transformation tools such as reports, strategy documents, presentations and promotional materials
  • Lead and prioritize multiple initiatives, completing work under pressure to meet strict deadlines
  • Able to positively engage stakeholders and other health and social service agencies including negotiating
  • Able to lead team projects with system and operational impacts that lead to improved client outcomes
  • Ensures that project standards and requirements are achieved in accordance with AFM standards, goals, policies and priorities and aligns with KPMG Health System Sustainability and Innovation Review, PEACHY Provincial, Clinical & Preventative Services Planning, and VIRGO Mental Health and Addictions reports
  • Guide the project through strategy processes and change management techniques
  • Monitor, evaluate, and report on the progress of project
  • Anticipate, identify, and resolve issues, communicating major roadblocks and recommendations to leadership to inform decision making
  • Plan events, seminars and press conferences
  • Write content for AFM website and develops and delivers communication bulletins to staff
  • Development of the annual report and other internal and external communications
  • Prepare presentations for leadership meetings as needed
  • Perform other related duties and assignments as needed


  • Post-secondary degree in Communications, Public Relations, Marketing, Journalism and/or post-secondary degree in project management, health administration, health planning, business administration or relevant field
  • 3 to 5 years’ experience in marketing, communications or public relations and/or leadership experience in mental health and addictions or similar environment with the proven ability to lead preferably in the not-for-profit or health care setting. An equivalent combination of relevant training and experience may be considered
  • Strong creative, strategic, analytical and organizational skills
  • Knowledge and application in project management techniques
  • Demonstrated successful experience writing press releases, making presentations and negotiating with media
  • Experience overseeing the design and production of print materials and publications
  • Commitment to working with shared leadership and in cross-functional teams
  • Ability to manage multiple projects; works well under pressure in a fast paced and demanding environment
  • Demonstrated expertise and knowledge of the broader health system transformation
  • Proven ability to support strategic planning initiatives and partnership building with a broad range of individual, organizations, regional health authorities and key stakeholders
  • Able to manage confidential and sensitive information
  • Possess excellent communication (both written and verbal) and interpersonal skills. Able to communicate clearly and effectively in plain language to a variety of audiences
  • Able to liaise with individuals at all levels of the agency, other jurisdictions, broader health system and the general public
  • Knowledge of the addictions and mental health fields is considered an asset
  • Demonstrated understanding of, and sensitivity to, working with culturally diverse populations
  • Ability to function within a computerized environment required
  • Ability to communicate both verbally and written in French is considered to be an asset

The competencies for this position include:

  • Adaptability/Flexibility
  • Client Centred Change
  • Continuous Learning
  • Diversity and Cultural Responsiveness
  • Effective Communication
  • Ethical Conduct and Professionalism
  • Planning and Organizing
  • Teamwork and Cooperation

It is AFM practice to request a criminal record check and conduct a child abuse registry check prior to finalizing the appointment of successful candidates.

Competition No:  2018- 090

Salary Range:  Out of scope – salary commensurate with experience and qualifications.

Closing Date:  December 21, 2018

Apply in writing to:
Office of the Chief Executive Officer
Addictions Foundation of Manitoba
3-1031 Portage Avenue
Fax: (204) 944-7082                          

Email: execoff@afm.mb.ca 

We thank all applicants and advise that only those selected for further consideration will be contacted.



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